The purpose of this exercise is to get you focused on some key questions that may come up during an interview. 🚀
You may not know answers to the questions below. That's okay! Do some research of your own and try to understand the concepts.
Copy the below questions into Microsoft Word, Google Docs, or duplicate the page into your own Notion page. Then under each question write out an answer to the question in 2 - 3 lines.
As you learn more technologies and tools, you can then add to the list below. Over time, you will then build a list of key concepts that you can explain.
- How do you understand the behaviour of your target customers?
- How do you generate and prioritize leads?
- How do you use marketing automation to help convert leads?
- What's your favourite growth hack?
- What is an A/B test? What is the most surprising thing you have learned from an A/B landing page test? How did you evaluate results?
- What do you do to understand behaviour of your target customers?
- Draw and explain your previous company's marketing funnel
- What are the three metrics that matter most to your favourite site’s success?
- How would you increase engagement on your favourite website?
- What is an example of a new marketing strategy or tactic that you are excited about?
...Add your own questions below and keep a list of other interview questions